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Right It : Why So Many Ideas Fail and How to Make Sure Yours Succeed, Hardcover by Savoia, Alberto, ISBN 0062884654, ISBN-13 9780062884657, Like New Used, Free shipping in the US "From Google's first engineering director and current Innovation Agitator Emeritus, Alberto Savoia's The Right It is built around a simple concept--beating the law of market failure when launching any new idea, product, or business"--
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