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Quantitative Narrative Analysis, Paperback by Franzosi, Roberto, Brand New, F...
- Item No : 388270300603
- Condition : Brand New
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- Seller : superbookdeals1
- Current Bid : US $47.39
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* Item Description
- Quantitative Narrative Analysis, Paperback by Franzosi, Roberto, ISBN 1412925258, ISBN-13 9781412925259, Brand New, Free P&P in the UK
Written for practitioners and students of market research, social research, and those involved in organizational change and communications, this volume introduces market research and the position of qualitative research within it, and discusses research from the client's perspective and issues it can be useful for. It addresses how to conduct research, research theories and how they affects practice, methodologies, developing skills in these methodologies, how research stimuli and projective techniques can be used to aid understanding and develop strategic guidance for clients, how research can be used to generate and develop new ideas, how to write a proposal and manage a project, and analysis and presentation. It concludes with multi-country studies. Keegan, a psychologist and qualitative researcher who co-founded a business psychology consultancy, is associated with Bath Business School in the UK. Annotation ©2010 Book News, Inc., Portland, OR ()
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