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Qualitative Research in Marketing and Management - 9781032557809
- Item No : 317072783795
- Condition : Brand New
- Brand : No brand Info
- Seller : books--etc
- Current Bid : US $57.16
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* Item Description
- ISBN-13: 9781032557809, 978-1032557809. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data.
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