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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive
- Item No : 146692007454
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $47.68
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* Item Description
- Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.
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