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Principles of Marketing Engineering and Analytics by Gary L. Lilien [Paperback]
- Item No : 376248228260
- Condition : Brand New
- Brand : No brand Info
- Seller : loveourprices2
- Current Bid : US $57.97
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* Item Description
- Increasingly, marketing decision making is becoming like design engineering- putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering).
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