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Principles of Direct, Database and Digital Marketing by Alan Tapp (English) Pape
- Item No : 365753464214
- Condition : Brand New
- Brand : No brand Info
- Seller : grandeagleretail
- Current Bid : US $159.42
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* Item Description
- Principles of Direct, Database and Digital Marketing by Alan Tapp, Ian Whitten, Matthew Housden. What role do information and databases have to play in this system?. Alan Tapp's successful text has long been a leading authority on direct marketing, and for this edition he is joined by Ian Whitten and Matthew Housden.
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