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Principles of Direct, Database and Digital Marketing by Alan Tapp (English) Pape
- Item No : 365619302485
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile_uk_store
- Current Bid : US $142.21
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* Item Description
- What role do information and databases have to play in this system?. Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet.
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