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Principles and Practice of Social Marketing: An International Perspective by Rob
- Item No : 365667840837
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile_uk_store
- Current Bid : US $187.83
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* Item Description
- Social marketing and social change; 2. Principles of marketing; 3. Principles of communication and persuasion; 6. Models of attitude and behaviour change; 7. Research and evaluation; 8. Ethical issues in social marketing; 9.
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