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This "Principles and Practice of Marketing" textbook, authored by David Jobber and Fiona Ellis-Chadwick, was published in 2016 by Mcgraw-Hill Education. It is a comprehensive guide covering management and marketing subjects, with a total of 960 pages. The book is in paperback format and measures 261mm in height and 195mm in width. Written in English, this textbook is suited for adult learning and university students seeking a detailed understanding of marketing principles and practices. Corners turned up a little. Smoke free home.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.