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By David Jobber, Fiona Ellis-Chadwick. Principles and Practice of Marketing 10/e. Chapter 1 Marketing and the Organization. Chapter 3 Sustainable Marketing and Society. Chapter 12 Introduction to Marketing Communication.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.