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"Predictably Irrational, Revised and Expanded Edition" by Dan Ariely is a comprehensive exploration into the hidden forces that shape our decisions. The book delves into consumer behavior, decision-making, and problem-solving within the realms of business, economics, and social sciences. With a focus on popular culture and research & development, this trade paperback edition published by HarperCollins in 2010 offers valuable insights into the irrationalities that impact our choices. This revised and expanded edition provides readers with a deeper understanding of the complex cognitive biases and heuristics that influence our everyday decision-making processes.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.