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Perception and Imaging By Richard D. Zakia
- Item No : 176931853184
- Condition : Very Good
- Brand : No brand Info
- Seller : julia2010
- Current Bid : US $6.21
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* Item Description
- Perception and Imaging, Second Edition invites readers on an exploration into the subconscious and collective unconscious, examining the significance of subliminal messages, secondary images, and archetypes. It delves into the vital role of memory and association, clarifies why ambiguity and illusion are essential, and reveals how soft and hard contours (edges) influence sharpness, contrast, color, and depth perception. Additionally, the book investigates how visual rhetoric shapes the impact of photographs, advertisements, posters, promotional materials, and films. This edition is ideal for anyone involved with visual imagery who seeks a deeper understanding of their craft.
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