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  • New Product Success Stories: Lessons from Leading Innovators by Robert J. Thomas

    • Item No : 146608509964
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : the_nile
    • Current Bid : US $54.57
    • * Item Description

    • Find out in New Product Success Stories, a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. The stories in this book record how 24 new products traversed the marketplace minefield successfully.
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