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This textbook, titled "Marketing Strategy and Competitive Positioning" by Nigel Piercy, Graham Hooley, John Rudd, and Brigitte Nicoulaud, is a valuable resource for students and professionals in the field of marketing and strategic planning. Published by Pearson Education in 2017, this trade paperback has 584 pages and covers topics such as marketing, business and economics, and strategic planning. The book measures 10.4 inches in length, 7.7 inches in width, and 1.3 inches in height, with a weight of 49 ounces. It is written in English and features a new edition with updated content. This textbook is a must-have for anyone looking to enhance their knowledge and skills in marketing and competitive positioning.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.