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    Marketing Strategy : Based on First Principles and Data Analytics, Paperback ...

    • Item No : 405803447166
    • Condition : Like New
    • Brand : No brand Info
    • Seller : superbookdeals1
    • Current Bid : US $66.28

    • * Item Description

    • This base toolkit will support students' decision-making processes and equip them for a world driven by big data. Research-based, action-oriented, and authored by world-leading experts,Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.
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