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Marketing Research: Planning, Process, Practice by Riccardo Benzo (English) Hard
- Item No : 396893181218
- Condition : Brand New
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- Seller : grandeagleretail
- Current Bid : US $254.95
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* Item Description
- Marketing Research by Riccardo Benzo, Chahid Fourali, Marwa Gad Mohsen. Author Riccardo Benzo, Chahid Fourali, Marwa Gad Mohsen. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
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