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The product is a hardcover textbook titled "Marketing Management: Knowledge and Skills, 11th Edition" by authors James H. Donnelly Jr. and J. Paul Peter. Published by Mcgraw-Hill Education in 2012, it spans 816 pages and is focused on the subject area of Business & Economics, specifically in Marketing. With a size of 10.3 inches in length, 1.2 inches in height, and 8.2 inches in width, this textbook provides comprehensive knowledge and skills in marketing management.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.