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This textbook titled "Marketing Management: Analysis, Planning, and Control" by Philip Kotler is a fifth edition publication from Prentice Hall PTR. It is a hardcover book with 768 pages and is written in English. The book is aimed at adult and further education levels, and is part of "The Prentice-Hall Series in Marketing". The book covers subjects related to management, planning, and marketing, and is an excellent resource for those studying or working in these areas. The publication year is 1984, and the book is categorized under "Books & Magazines", "Textbooks, Education & Reference", and "Textbooks".
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.