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The product is the 8th edition of "Marketing Management: A Strategic Decision-Making Approach" by authors John Mullins, Orville C. Walker Jr., and Orville C. Walker. Published by McGraw-Hill Education in 2012, this nonfiction textbook is designed for adult audiences and covers the subject of marketing in a strategic decision-making approach. With 576 pages, this trade paperback book offers insights and strategies for those interested in business and economics, specifically in the field of marketing.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.