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"Marketing Analytics: Based on First Principles" is a textbook published by Bloomsbury Publishing in 2022. Written by authors Robert W. Palmatier, J. Andrew Petersen, and Frank Germann, the book covers the subject areas of Marketing and Commerce. This trade paperback measures 9.7 inches in length, 6.8 inches in width, and 0.8 inches in height, with a weight of 30.3 ounces. It contains 432 pages of valuable insights on marketing analytics.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.