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Marketing Analytics : A Machine Learning Approach, Hardcover by Mansurali, A....
- Item No : 388318786373
- Condition : Like New
- Brand : No brand Info
- Seller : superbookdeals1
- Current Bid : US $200.80
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* Item Description
- Marketing Analytics : A Machine Learning Approach, Hardcover by Mansurali, A. (EDT); Jeyanthi, P. Mary (EDT), ISBN 1774910888, ISBN-13 9781774910887, Like New Used, Free P&P in the UK A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
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