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"Marketing: An Introduction" by Armstrong and Kotler is a comprehensive textbook on marketing, designed for students and professionals in the field. This 8th edition, published in 2007 by Prentice Hall PTR, is a revised and updated version of the classic text. With a perfect binding and illustrations, this paperback book covers a range of topics within marketing, including the general principles and strategies for promoting and selling products. It is a valuable resource for anyone interested in learning more about the world of marketing.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.