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"Marketing: An Introduction" by Philip Kotler and Gary Armstrong is a 12th edition textbook published by Pearson Education in 2014. This authoritative book, with 672 pages, offers a comprehensive introduction to the subject of marketing. Written in English and formatted as a trade paperback, this textbook covers a wide range of topics within the field of marketing, making it a valuable resource for students and professionals looking to deepen their understanding of the subject. The authors' expertise and clear writing style make this book a key addition to any business and economics library.
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