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Managing the New Product Development Process : Cases and Notes. Dolan, Robert J.
- Item No : 146756568482
- Condition : Good
- Brand : No brand Info
- Seller : antiquariat-am-thurm
- Current Bid : US $23.79
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* Item Description
- Zustand: Exemplar in gutem Zustand, Ränder und / oder Cover etwas berieben. Text / Sprache: Englisch , The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. 1. New Product Development. Note 1: Matching the Process of Product Development to Its Context. Case 1: New York Life Insurance Company: Pension Department. Case 2: Sealed Air Corporation.
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