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    Managing Technology Entrepreneurship and Innovation, Paperback by Trott, Paul...

    • Item No : 388319294823
    • Condition : Like New
    • Brand : No brand Info
    • Seller : superbookdeals1
    • Current Bid : US $93.67

    • * Item Description

    • Managing Technology Entrepreneurship and Innovation, Paperback by Trott, Paul; Hartmann, Dap; Duin, Patrick Van Der; Scholten, Victor; Ortt, Roland, ISBN 041567722X, ISBN-13 9780415677226, Like New Used, Free P&P in the UK

      "This is the first comprehensive, rigorous and accessible textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Written by an author team with a wealth of experience teaching students how to turn their technological ideas into a business venture and develop their entrepreneurial skills. The text is separated into three parts providing a roadmap towards successful business: - Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation - Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers' needs. - Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools"--
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