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Managing Innovation Within Networks (Routledge Library Editions: The Economics
- Item No : 176887850919
- Condition : Brand New
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- Seller : loveourprices2
- Current Bid : US $22.89
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* Item Description
- Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
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