When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Managing Corporate Communications in the Age of Restructuring, Crisis, and Li...
- Item No : 388717426821
- Condition : Like New
- Brand : No brand Info
- Seller : greatbookprices1
- Current Bid : US $30.41
-
* Item Description
- Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation : Revisiting Groupthink in the Boardroom, Hardcover by Silver, David, ISBN 1932159886, ISBN-13 9781932159882, Like New Used, Free shipping in the US
Silver, who runs a firm that focuses on crisis, litigation, and restructuring financial public relations for publicly traded companies and private corporations, describes the impact of groupthink during a crisis, restructuring, or litigation and how communication skills need to be improved to create a corporate culture with greater immunity to its effects. He reviews case studies of companies whose failure to communicate effectively created disaster (Toyota, BP, and others); theories of communication that determine success or failure and an alternative in terms of organizational hierarchy; and companies that used communication effectively (FedEx, Papa John's, and Taco Bell), arguing for Steve Jobs's tenure at Apple as a communication role model. He then describes a crisis story in a fictional organization and the tools needed to deal with it, like the communications audit and factors related to business education and hiring priorities. Annotation ©2014 Ringgold, Inc., Portland, OR ()
★ Recommended Products Related To This Item
♥ Best Selling Products in this category
