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    Making Ads Pay: Timeless Tips for Successful Copywriting John Caples Paperback

    • Item No : 256958217644
    • Condition : Good
    • Brand : No brand Info
    • Seller : ebargains702
    • Current Bid : US $4.99

    • * Item Description

    • Author: John Caples. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions.
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