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Authored by esteemed experts Carl Mcdaniel, Charles W. Lamb, and Joseph F. Hair, this text is a reliable resource for studying marketing across various business contexts. Its clear exposition and relevant examples make it an essential addition to any business education library, whether you're a student or a marketing enthusiast eager to expand your knowledge.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.