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This is a comprehensive textbook on Market Research Methodologies titled "Market Research Methodologies: Multi-Method and Qualitative" by Ali Ghorbani. Published in 2015 by IGI Global, it is part of the Advances in Marketing, Customer Relationship Management, and E-Services Ser. series. The book is in English, has 300 pages, and weighs 2.3 pounds. Its dimensions are 9 inches in length, 11 inches in height, and 6 inches in width. It covers topics such as multi-method research, qualitative approaches, and marketing. The ISBN-10 is 1466663715, and the genre is BUSINESS & ECONOMICS. This textbook is a great resource for anyone studying or interested in market research methodologies.
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