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"Loose Leaf for Marketing by Dhruv Grewal and Michael Levy is an 8th edition textbook published by McGraw-Hill Education in 2021. It is a comprehensive guide to marketing strategies and tactics, focusing on the value that marketing brings to firms and how they maintain lasting relationships with customers. The book covers a range of topics such as digital marketing, consumer behavior, pricing strategies, and more. It is written in an engaging and visual format with up-to-date examples for today's modern students and instructors. The textbook is accompanied by McGraw Hill Connect® with SmartBook® 2.0, a digital teaching and learning solution that improves student results with award-winning adaptive tools."
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.