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Lilien Principles of Marketing Engineering and Analytics (Paperback) - Good
- Item No : 326535196151
- Condition : Good
- Brand : No brand Info
- Seller : mdmartin2012
- Current Bid : US $22.00
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* Item Description
- Dive into the world of marketing with "Principles of Marketing Engineering and Analytics" by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn. This comprehensive textbook, published in 2017 by Decisionpro, Inc., is an essential resource for students and professionals alike, offering a detailed exploration of marketing principles grounded in real-world applications. The book spans a convenient 305 pages and is structured to facilitate a deeper understanding of marketing engineering and analytics within the business and finance genre. With a practical size of 10 by 7 inches and a weight of 572g, it's easy to carry and reference on-the-go or at home. Embrace the latest marketing theories and enhance your analytical skills with this authoritative trade paperback. .5 GWO
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