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So you think you know marketing.Think again. But carving your niche in the marketplace can be a daunting task. Subtitle A No Bullsh t Guide for Ph.D.s, Lab Rats, Suits, and Entrepreneurs. This handbook guides readers through the pitfalls and challenges to a successful start-up or product launch.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.