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This monograph can be used as a basic guide for beginning researchers who are interested to conduct language research in marketing, or as a summary for more seasoned researchers who already acquired linguistics education and would like to get up to date on recent streams in the research of language in marketing.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.