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  • International Communication: Continuity and Change by Daya Kishan Thussu (Englis

    • Item No : 157023824848
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      International Communication

      by Daya Kishan Thussu

      This bestselling text is a unique introduction to the complex political, economic and technological context in which multinational media and culture operates. With new case studies and pedagogical features, the book is compulsory reading for all media and communication studies students.

      FORMAT
      Paperback
      LANGUAGE
      English
      CONDITION
      Brand New


      Publisher Description

      The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication.

      Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

      Table of Contents

      Introduction to the Third Edition

      Chapter 1: The Historical Context of International Communication
      Communication and Empire
      The Growth of the Telegraph
      The Era of News Agencies
      Case Study: The Rise of Reuters
      The Advent of Popular Media
      Radio and International Communication
      The Cold War – From Communist Propaganda to Capitalist Persuasion
      Case Study: Covert Communication – RFE and RL
      International Communication and Development
      Case Study: Satellite Instructional Television Experiment
      The Demand for a New World Information and Communication Order

      Chapter 2: Approaches to Theorizing International Communication
      'Free Flow of Information'
      Modernization Theory
      Dependency Theory
      Structural Imperialism
      Hegemony
      Critical Theory
      The Public Sphere
      Cultural Studies Perspectives on International Communication
      Theories of the information society
      Discourses of Globalization
      A Critical International Communication Theory?
      International Communication in International Politics
      Internationalizing International Communication Theory

      Chapter 3: Creating a Global Communication Infrastructure
      The Privatization of Telecommunications
      Free Trade in Communication Products and Services
      Liberalization of the Telecom Sector
      Privatizing Space – the Final Frontier
      Case Study: Intelsat
      The Global Satellite Industry
      Regional Satellite Services
      The Globalization of Telecoms
      Infrastructure for Internet
      Who Controls the Internet Infrastructure?
      Regulating an unregulated global Communication market
      The 'T-treaty Trinity' and Further Digital Deregulation?
      Implications of a Liberalized Global Communication Regime

      Chapter 4: The Global Media Market
      Convergence
      Global Media Conglomerates
      Case Study: Murdoch: A Global Media Mogul
      Televising Sport Globally
      Global News and Information Networks
      Case Study: CNN – The 'World's News Leader'
      Setting the Global News Agenda

      Chapter 5: The Global and the Local in Media Cultures
      The Globalization of American Consumer Culture
      Global Trade in Media Products
      Public service to Private Profit – European Broadcasting
      Case Study: Children's Television – Catching Them Young
      Hollywood Hegemony
      Concerns for cultural Diversity
      Global English
      Regionalizing and Localizing Media Cultures
      Global Music
      Case Study: MTV
      Adaptation, Hybridity or Hegemony?
      Cultural Relativism and Revivalism
      Culture as 'Soft Power'

      Chapter 6: Contraflow in Global Media
      The Globalization of China's Media
      Contraflow in Global Entertainment
      The Other Hollywood – The Indian Film Industry
      Case Study: Zee TV – The Globalization of Indian Entertainment
      Globalization of Geo-linguistic Television
      The Transnationalization of Telenovelas
      Case Study: The Dramatic Rise of Turkish TV Dramas
      Case Study: Hallyu – the Korean Wave
      Case Study: Nigerian cinema Goes Global – Nollywood
      Contraflow in Global TV News
      Case Study: Al Jazeera – The 'Island' that Became a Global News Phenomenon
      The 'RT Effect'
      Contra or Complementary Flows?
      Cultures of Diaspora and 'Migratory' Media

      Chapter 7: International Communication in the Digital Age
      Digital Capitalism and a 'Free Flow of Commerce'
      Case Study: The 'Googlization' of Global Communication
      The Facebook Effect
      Communicating 'Cyber-Capitalism with Chinese Characteristics'
      Internet and Political Communication
      Case Study: The Globalization of 'Fake News'
      How the Web Has Affected Journalism
      International Communication as Infotainment and Edutainment
      Case Study: Infotainment 2.0
      Global Edutainment
      Governance and Regulation in the Digital Age
      Global Communication: covert Spying and Overt Surveillance
      Communication for Development
      The 'Chindia' Effect
      Internationalizing International Communication Studies
      International Communication: Continuity and Change

      Glossary
      Appendix I: A Chronology of International Communication
      Appendix II: Useful Websites
      Appendix III: Discussion Questions
      References
      Index

      Review

      Daya Thussu's International Communication is an excellent introduction to global media or international communication. It has excellent historical analysis, somewhat focused on the British Empire and its colonies, but quite comprehensive. It covers all the major issues well and is quite comprehensive. while also being very readable. It uses key case studies well and should intrigue both students new to the subject, as well as more advanced readers. * Joseph Straubhaar, Amon G. Carter, Sr. Centennial Professor of Communication, University of Texas at Austin, USA *
      In this time of major transformations, contentions and challenges, understanding and conducting international communication is more critical than ever. Thussu's third edition presents the reader with an extraordinarily prescient and penetrating perspective on international communication and its complex contexts. With its vibrant case studies, it is must reading for policymakers and practitioners as well as students. * Nanette S. Levinson, Faculty Director, Internet Governance Lab, School of International Service, American University, USA *
      This book is an outstanding combination of historical analysis, factual data and coverage of current trends in global media. The research contributes to deeper understanding of media in many regions and countries across the world, which makes Daya Thussu's book a valuable input into global research of media and communications. * Elena Vartanova, Professor, Dean, Faculty of Journalism, Lomonosov Moscow State University, Russia *

      Promotional

      With new case studies and pedagogical features, this bestseller is compulsory reading for all media and communication studies students.

      Long Description

      The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

      Review Quote

      This book is an outstanding combination of historical analysis, factual data and coverage of current trends in global media. The research contributes to deeper understanding of media in many regions and countries across the world, which makes Daya Thussu's book a valuable input into global research of media and communications.

      Promotional "Headline"

      With new case studies and pedagogical features, this bestseller is compulsory reading for all media and communication studies students.

      Feature

      Daya Kishan Thussu is the leading figure Global Media Communication

      Details

      ISBN1780932650
      Author Daya Kishan Thussu
      Language English
      Edition 3rd
      ISBN-10 1780932650
      ISBN-13 9781780932651
      Media Book
      Format Paperback
      Imprint Bloomsbury Academic
      Subtitle Continuity and Change
      Place of Publication London
      Country of Publication United Kingdom
      DEWEY 302.23
      Short Title INTL COMMUNICATION REV/E 3/E
      Year 2018
      Affiliation Winchester College, UK
      Position Classics Teacher
      UK Release Date 2018-12-27
      Publication Date 2018-12-27
      NZ Release Date 2018-12-27
      Illustrations 45 bw illus
      Edited by Claire Webster
      Birth 1984
      Qualifications R.N., B.S.N., Ocn
      Pages 392
      Publisher Bloomsbury Publishing PLC
      Edition Description 3rd edition
      Audience Tertiary & Higher Education
      AU Release Date 2018-12-26

      TheNile_Item_ID:123328311;
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