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Intellectual Assets for Engineers and Scientists : Creation and Management, H...
- Item No : 357227854614
- Condition : Like New
- Brand : No brand Info
- Seller : greatbookprices1
- Current Bid : US $240.87
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* Item Description
- Intellectual Assets for Engineers and Scientists : Creation and Management, Hardcover by Racherla, Uday S., ISBN 113832065X, ISBN-13 9781138320659, Like New Used, Free shipping in the US
Engineers and scientists engaged in creative works, inventions, and innovations – as part of the free-enterprise, free-market system – must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage, wealth, and value. An acknowledged, major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable, business-relevant, and comprehensivs on the subject, that scientists and engineers can access. This book will provide comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers.
Key Features:
• One-stop shop for valuable information on all forms of IPRs for technical audience
• Strong innovation management component along the lines of technology for business and innovations for customers, and IP laws for protecting and unlocking the value of creative works, inventions, and innovations
• Gives easy-to-read, easy-to-follow innovation management perspectives
• Emphasizes IPR-related topics of practical relevance
• Compares the IP Systems of United States and others (EU, China & India)
