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In Search of a New Logic for Marketing: Foundations of Contemporary Theory by Ch
- Item No : 365585459467
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile_uk_store
- Current Bid : US $85.90
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* Item Description
- Introduction: I Did It My Way. Chapter 1. Marketing - A Discipline In Crisis. Chapter 2. A Service-orientated Approach to Marketing of Services. Chapter 3. An Applied Service Marketing Theory. Chapter 4.
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