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ISBN-13: 9781839109867, 978-1839109867. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus. Format: Paperback.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.