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A major breakthrough in travel demand modeling in the early 1970's was modeling based on disaggregate (individual) level data (McFadden 2001). The mixed logit model recognizes the differences among individuals, but it does not distinguish individuals who respond differently to travel service changes.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.