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Handbook of Research on Gender and Marketing, Hardcover by Dobscha, Susan (EDT), ISBN 1788115376, ISBN-13 9781788115377, Like New Used, Free P&P in the UK Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
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