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Handbook of Research Methods on Trust, Hardcover by Lyon, Fergus (EDT); Molle...
- Item No : 365737452765
- Condition : Like New
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* Item Description
- Handbook of Research Methods on Trust, Hardcover by Lyon, Fergus (EDT); Mollering, Guido (EDT); Saunders, Mark N. K. (EDT), ISBN 1848447671, ISBN-13 9781848447677, Like New Used, Free shipping in the US
The goal of this handbook is to provide the first compendium of the many methods that can be used to study trust in such fields as marketing and organizational behavior. Within sections on conceptual issues, qualitative research, and quantitative approaches, researchers from those and other fields consider such topics as measuring trust beliefs and behaviors, challenges for studying the dynamic relationship between trust and social capital, utilizing repertory grids in macro-level comparative studies, using the critical incident technique in trust research, and the implications of micro-coding social signals in speech for trust research. Annotation ©2012 Book News, Inc., Portland, OR ()
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