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Handbook of Qualitative Methodologies for Mass Communication Research, Paperb...
- Item No : 388738166020
- Condition : Like New
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* Item Description
- Handbook of Qualitative Methodologies for Mass Communication Research, Paperback by Jensen, Klaus Bruhn; Jankowski, Nicholas W. (EDT), ISBN 0415054052, ISBN-13 9780415054058, Like New Used, Free shipping in the US This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
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