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  • Great Depression and the Middle Class: Experts, Collegiate Youth and Business Id

    • Item No : 157013852031
    • Condition : Brand New
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    • Seller : the_nile
    • Current Bid : US $74.96
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      Great Depression and the Middle Class

      by Mary C. McComb

      While many historians have contended that America took a leftward turn during the economically turbulent 1930s, McComb demonstrates that college students adopted the language of the marketplace, the logic of capitalism, and the process of self-commodification to make sense of their situation and to erect social barriers to protect a threatened middle-class status.

      FORMAT
      Paperback
      LANGUAGE
      English
      CONDITION
      Brand New


      Publisher Description

      Great Depression and the Middle Class: Experts, CollegiateYouth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.

      Table of Contents

      1. Introduction  2. Why Are We Here? How Do We Sell it? Life on Campus, 1930-1934  3. Ritual, Tradition and Standardization, 1931-1935  4. Rating and Dating, 1935-1940  5. Romanticism and Fatalism: Compassionate Marriage and Its Discontents, 1935-1940.  Conclusion

      Details

      ISBN0415648130
      Author Mary C. McComb
      Short Title GRT DEPRESSION & THE MIDDLE CL
      Series Studies in American Popular History and Culture
      Language English
      ISBN-10 0415648130
      ISBN-13 9780415648134
      Media Book
      Format Paperback
      Year 2012
      Imprint Routledge
      Subtitle Experts, Collegiate Youth and Business Ideology, 1929-1941
      Place of Publication London
      Country of Publication United Kingdom
      AU Release Date 2012-09-10
      NZ Release Date 2012-09-10
      Publication Date 2012-09-10
      UK Release Date 2012-09-10
      Pages 216
      Publisher Taylor & Francis Ltd
      Alternative 9780415979702
      DEWEY 305.5509730904
      Audience Tertiary & Higher Education

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