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Great Depression and the Middle Class: Experts, Collegiate Youth and Business Id
- Item No : 157013852031
- Condition : Brand New
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Great Depression and the Middle Class
by Mary C. McComb
While many historians have contended that America took a leftward turn during the economically turbulent 1930s, McComb demonstrates that college students adopted the language of the marketplace, the logic of capitalism, and the process of self-commodification to make sense of their situation and to erect social barriers to protect a threatened middle-class status.
FORMAT
PaperbackLANGUAGE
EnglishCONDITION
Brand New
Publisher Description
Great Depression and the Middle Class: Experts, CollegiateYouth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.
Table of Contents
1. Introduction 2. Why Are We Here? How Do We Sell it? Life on Campus, 1930-1934 3. Ritual, Tradition and Standardization, 1931-1935 4. Rating and Dating, 1935-1940 5. Romanticism and Fatalism: Compassionate Marriage and Its Discontents, 1935-1940. Conclusion
Details
ISBN0415648130Author Mary C. McCombShort Title GRT DEPRESSION & THE MIDDLE CLSeries Studies in American Popular History and CultureLanguage EnglishISBN-10 0415648130ISBN-13 9780415648134Media BookFormat PaperbackYear 2012Imprint RoutledgeSubtitle Experts, Collegiate Youth and Business Ideology, 1929-1941Place of Publication LondonCountry of Publication United KingdomAU Release Date 2012-09-10NZ Release Date 2012-09-10Publication Date 2012-09-10UK Release Date 2012-09-10Pages 216Publisher Taylor & Francis LtdAlternative 9780415979702DEWEY 305.5509730904Audience Tertiary & Higher Education
