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Global Perspectives in Cross-Cultural and Cross-National Consumer Research
- Item No : 376260096022
- Condition : Brand New
- Brand : No brand Info
- Seller : loveourprices2
- Current Bid : US $62.72
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* Item Description
- This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. globalization versus customization of international marketing strategy.
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