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The "Framework for Marketing Management 6th Ed by Kotler and Keller" is a comprehensive textbook published by Pearson Education in 2015. Authored by Philip Kotler and Kevin Keller, this trade paperback book spans 360 pages and delves into the subject area of Business & Economics, specifically marketing. With a focus on general marketing concepts, this textbook offers a detailed framework for understanding and managing marketing strategies in a business setting. Written in English, it is a valuable resource for students and professionals alike in the field of marketing management. Good condition. No writings, highlights, or water damage.
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