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Beginning with a general approach to MAU, it then specializes to show how popular versions, such as additive utility, are actually very restrictive and other simple approaches, such as additive value functions with risk aversion, are much more general.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.