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Forecasting for the Pharmaceutical Industry: Models for New Product and
- Item No : 166993901899
- Condition : Brand New
- Brand : No brand Info
- Seller : loveourprices2
- Current Bid : US $44.62
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* Item Description
- Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion.
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