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Entry Strategies for International Markets by Franklin R. Root. Title Entry Strategies for International Markets. Author Franklin R. Root. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.