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Engaging Diverse College Alumni : The Essential Guide to Fundraising, Paperba...
- Item No : 356792335152
- Condition : Brand New
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- Current Bid : US $49.03
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* Item Description
- Engaging Diverse College Alumni : The Essential Guide to Fundraising, Paperback by Gasman, Marybeth; Bowman, Nelson, III, ISBN 0415892759, ISBN-13 9780415892759, Brand New, Free shipping in the US
Gasman (University of Pennsylvania) and Bowman III (Prairie View A&M University) interviewed development and alumni relations staff at 19 institutions and surveyed 800 alumni of color across the country to explore new ways to engage potential donors among college and university alumni of color: African American, Latino, Native American, Asian America, and Pacific Islanders. They also review the literature on philanthropy in communities of color and overview current philanthropic trends in diverse communities. One chapter describes successful fundraising programs for engaging and soliciting alumni of color, and one chapter addresses common problems. Th's readership includes new and experienced fundraising professionals in higher education development office. Annotation ©2013 Book News, Inc., Portland, OR ()
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