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The textbook is tailored for a wide-ranging audience with varying levels of expertise in qualitative research. Secondary audience include industry practitioners in market research, strategic consulting, and policy analysis can use the book to enhance the strategic application of qualitative research in real-world scenarios.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.